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不听-茶饮品牌包装设计 | 清爽一夏

Multiple Owners
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Client：不听茶
Date: 2021
Team：Outwit Design
Designer: 黄君成、梁楚豪、Mintpepper
Illustrator：Mintpepper
Dynamic Design：黄君成
Modeling rendering：梁楚豪
Photographer：姜蕴珊、张新明

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Concept :
不听茶，一个一心做好茶的果茶品牌。品牌主打以茶味为基础，伴有淡淡果香的袋泡茶，特点是苦涩度低，淡淡果香。不听将目标人群锁定在「不爱喝纯茶、但愿意尝试带一点果香的茶叶」的用户群体。

冷泡西柚茉莉、凤梨乌龙以及牛奶乌龙三款茶是不听茶的新研发口味，整体设计我们希望它是有活力的且轻松的，在包装设计上我们只采用了口味图形化的元素强化主视觉；而周边物料与宣传页面上，我们使用图形与线条的组合始终贯彻整体，字体轻松的排列制造出视觉上的呼吸感；周边物料与kv宣传应用，使用了对应口味饮品的插画场景，整体传达一个惬意冰爽的口味氛围感，增加传播时的视觉联想效果。

 BUTING TEA, a fruit tea brand that is dedicated to making tea. The brand mainly focuses on tea-based tea bags with a light fruity aroma, which is characterized by low bitterness and light fruity aroma. Don't listen to the target group of users who "don't like pure tea, but are willing to try tea with a little fruity aroma".


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不听-茶饮品牌包装设计 | 清爽一夏
Published:
chuhao Liang's profileMintpepper rr's profileinko go's profile+1
Multiple Owners

Owners

chuhao Liang's profile
USA
Mintpepper rr's profile
China
inko go's profile
Hong Kong SAR of China

不听-茶饮品牌包装设计 | 清爽一夏

Published:

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